i believe it when you look at ipad use and web site use -- >> they've drifted from television. >> that's right. but there are more tvs in american homes than ever before. they're still buying tvs. so i think there's something we can capitalize on. it's going to have energy and be casual. the name out front is a mission statement for us. it's become almost a verb, right? how president bush made google a verb. it's ape vea verb -- it's a ver for us. a fact-based point of view. that is going to be part of the brand of what it is. >>> up next, erin burnett talks about her challenge of competing in cable's polarized marketplace. ♪ come at just the right speed, that's logistics. ♪ ♪ medicine that can't wait legal briefs there by eight, ♪ ♪ that's logistics. ♪ ♪ freight for you, box for me box that keeps you healthy, ♪ ♪ that's logistics. ♪ ♪ saving time, cutting stress, when you use ups ♪ ♪ that's logistics. ♪ delivering mail, medicine and packages. yet they're closing thousands of offices, slashing service, and want to lay off over 100,000 workers. the postal servi